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Sezio + HM + Roxy + Ford Fiesta

May 28, 2010

“Our 3rd assignment from Ford was to connect with pro-athletes Kassia Meador and Jen Smith and then design an apparel line for Roxy. Seeing as Jen lives just a few blocks away, we figured it’d be fun to throw her in the Fiesta and follow around a long-board world champion for a day. Our buddy Charles Bergquist shot and edited this video and Cuban-born illustrator Tocayo helped carry out our vision for the design. Three days and several Tecates later, we spent the rest of Ford’s budget on celebrating this collaboration with tacos, tequila and cold cervezas.” [via HM]

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